TWR: Thoughts on Ultimate Masters

Earlier in the year, Wizards of the Coast had said that Masters sets were not performing as expected, the community had made it clear that some of the reprints were not desirable while many cards that are super expensive were not making their way to these sets. Masters 25 which released earlier this year was said to be their best offering to date, and they went ahead and increased the price saying using that justification. The set ended up being a bit of a flop. There were some cool cards reprinted while most of it was chaff. The company said this was because Masters sets are meant to be drafted, but honestly the focus of these sets were supposed to give Modern players reprints and new weapons to use. It was also a beneficial set for Commander players who want reprints of cards deemed too expensive.

A while back, Guilds of Ravnica released and with it a “Mythic Edition” that was not well received by the community. It was sold only through Hasbro Direct and was rather expensive. In it, you got “super art” reprints of Planeswalkers, and then some boosters of the new set. Apparently it was sold out very quickly and people had issues with the website or didn’t get to order at all. Wizards took it upon themselves to then send some “Ultimate Box Toppers” to those who were negatively impacted by the purchase. Thought this is a good PR move, this does kind of feel like a slap in the face to those of us who said “fuck that” to buying one of these boxes. We thought it was overpriced, and we were not then subsequently rewarded for trying to buy said product. Whatever the case, those Ultimate Box Toppers are going to be available to the public, so at least that’s something. The caveat here is that you have to buy a box of their new product, Ultimate Masters, in which you’ll get one of these super art reprints. Here’s what we know so far:

Ultimate Masters releases December 7th, and will be the last Masters product “for a while.” Each booster box will contain 24-packs, with each pack containing a premium foil.

  • MSRP is $335.76 / box ($13.99/pack).
  • Boxes are only available at Local Gaming Stores, but each comes with an “Ultimate Box Topper” buy-a-box promo, which is a near borderless foil promo.
  • There are 40 box toppers in total.
  • UMA packs will be available at big box stores for $34.99 for 3 packs.
  • UMA is printed in EN and JP languages, but available worldwide.
  • Spoilers are on November 19th and 20th, with the full set reveal on Nov 21.

MSRP for this set is ridiculous once again. We thought the Mythic Edition of GRN was bad, but this is almost $100 more, and you only get one super art card instead of a set. Seems like a bad value. Rumor has it that local game stores are actually selling these boxes for somewhere in the ballpark of $240, so that’s at least a bit better. The other good news is that though you won’t get a super art card if you don’t buy a box, they are not buy-a-box promos in that regular versions of those cards are in packs. There are a ton of good reprints that have been revealed so far, and I’m sure there will be more for us to look forward to once we get the spoilers later this month. The super art cards are absolutely gorgeous though. Take a look:

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I want nearly every card displayed here, so I’m more hyped for this set than I was for M25 or Iconic Masters. I’m just hoping that the reprints mean a drop in price for some of these cards so that I can get extra copies. Packs are a bit expensive so I probably won’t buy many, opting for singles instead. I still think these should have been included as chase cards in packs, basically a new masterpiece set, but I’m okay with normal art as long as I get some good cards. Where Wizards is going from here is anyone’s guess. It appears there won’t be Masters sets next year, and we only know about two more sets on Ravnica. I’m hoping for a second Battlebond set, and would prefer a new plane to explore next year rather than another return to an old one. I guess we’ll see.

What do you think about this set? What about price increases? Let me know in the comments.

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